Dos Equis

MIXX Universe

Technology

Virtual Reality

Year

2024

Industry

Marketing and Advertising

An Immersive Interstellar Experience!

Together with Urbana, we developed a virtual reality minigame exclusively for Dos Equis’ presentation at CCXP Mexico 2024.

Users could register, create their avatar, complete the mission, and win various prizes.

And this activation was a total success, fun and creative!

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