We designed a space full of magic, technology, and fun, where visitors can experience the brand in a truly unique way.

Similandia brings together virtual reality games, interactive experiences like the Simi Memory Match, a dance game to move to Dr. Simi’s beat, augmented reality murals, a hologram, and even a spectacular video mapping.

It’s a multisensory experience that connects generations and turns every visit into an unforgettable memory.