To boost sales of Ricolino’s limited edition products during the Halloween season, we developed Ricolino Play, an interactive app that turns packaging into portals to a fun filled digital world.

By scanning participating packages, users gain access to Augmented Reality minigames and 3D experiences specially designed to complement the product consumption with immersive, themed entertainment.

This activation not only added value to the product but also strengthened the emotional connection with consumers, blending technology, play, and brand into an all encompassing experience, perfect for the season.